Meet the Marie Kondo of Green Beauty
The “less is more” mantra is definitely having its moment. Japanese decluttering master Marie Kondo is helping us organize our living spaces with her KonMari approach, which centers on the simple question of whether or not an item “sparks joy”. Greg McKeown is teaching us to identify what is absolutely essential, then eliminating everything that isn’t, through his book Essentialism: The Disciplined Pursuit of Less.
Since we all feel like harried workaholics most of the time, it’s no wonder we’re so focused on reducing clutter and doing more with less. Before lifestyle gurus like Kondo and McKeown became household names, Linda Stephenson was already decluttering our beauty routines with her pared down skincare line, Mereadesso.
Above: Mereadesso founder Linda Stephenson.
THE (FASCINATING) BACKSTORY
It’s hard to imagine anyone better trained to develop skincare products. A former cosmetics executive with degrees in Chemistry, Microbiology and Botany, Linda Stephenson travelled all over the world overseeing product development for companies like Johnson + Johnson, MAC and Estee Lauder Companies. With her insider access to the cosmetics industry, Linda realized she was uniquely positioned to create her dream skincare line. So she left the corporate world and developed Mereadesso.
What sets Mereadesso apart from other skincare? A lot: it redefines the beauty routine. There’s no “magic ingredient”; rather, Mereadesso offers a buffet of ingredients to address everyone’s skin needs. The All-In-One Moisturizer, for example, contains a unique combination of almost 30 vitamins, minerals, botanical extracts, enzymes and antioxidants that our skin needs for optimal health. This single product replaces 5 different products in your skincare routine, and works for every skin type. See my post on the All-In-One Moisturizer here.
Because the products are multi-purpose, Mereadesso is one of the most eco-friendly companies out there. Less products means a lot less packaging, more valuable time, more shelf space, and easy-breezy travelling.
Above, from left to right: Tinted Lip Treats, All-In-One Moisturizer, Face + Neck Cleanser (with buffing cloth) and Beautiful Body Balm.
Every product in the line is a hero product. I don’t think I could get through the day without the Face and Neck Cleanser, the All-In-One Moisturizer, the Beautiful Body Balm, and the Tinted Lip Treats (my shade: Sheer Pink). The Face and Neck Cleanser was actually one of the first products I reviewed on soniakeu.com (read about it here). To put it in Marie Kondo speak, all of Mereadesso's products help to declutter my life and spark a lot of joy for me.
Next up: my review of the All-In-One Moisturizer (read it here). If I had to choose two products to take with me on a desert island, it would be an SPF and the All-In-One Moisturizer. It’s that good.
Mereadesso products can be purchased at mereadesso.ca (Canada), mereadesso.com (US), shop.nordstrom.com, TheShoppingChannel.com, in store at Nordstrom locations in Canada, Nordstrom Garden State Mall, Nordstrom Westchester Mall and Nordstrom Short Hill Mall.
From $16.00 to $126.00 (prices are the same in USD and CAD)